Martin Beck says, “For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network remains the dominating leader with nearly two-thirds of the market.

Gigya’s third quarter report, released today, shows Facebook with a 64-percent share of people who use social networks to sign into websites and mobile apps. That’s down two percentage points from last quarter, breaking a string of seven consecutive increases for Facebook in Gigya data pulled from sites and apps that use its sign-on technology.

Google+ added two percentage points to its share and now has 22 percent of the market. The also-rans — Twitter (six percent), Yahoo (four percent) and LinkedIn (two percent) — didn’t change; their totals have remained the same throughout 2015“.

Facebook Slips Slightly But Still Dominates Social Login Market

Marketing Land

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