Matthew Whitehead says, “It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

The pace of change in digital marketing means there are always new trends and opportunities to consider as retailers think through their plans to maximise sales at the busiest time of the year.

So here are five areas to consider this holiday season:

1. Look again at how you approach Facebook ads

Facebook knows that retail advertisers come to it to drive business goals, such an in-store traffic and website clicks, so it recently changed the definition of cost per click (CPC) to only include clicks to websites and apps meaning you don’t need to pay for ‘likes’, shares and comments“.

Five digital marketing tips for retailers this Christmas

‘Econsultancy’ Blog

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