Joy Hawkins says, “Local SEO can be confusing for those businesses that don’t have a physical store for customers to walk into.

Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical address of the business. In addition, business owners are also usually concerned about privacy, as many of them use their home address and can’t utilize some of the features that Google offers small businesses (like Indoor Street View).

This guide will show you how you can maximize your presence on Google and reach more people in your local market.

1. Figure out which address you’re going to use.

As a service-area business, you only have a couple options. Here are some best practices:

  • If you have an office, use that for your business address everywhere online.
  • If you have no office but you have a business partner(s), use the home address for the person who lives closest to the major area that you service”.

Getting on the Map: The Intro to Local SEO for SABs

MOZ Blog

Sharing is caring