Daniel Rodriguez says, “Organizing and keeping all of your sales support content up-to-date can be challenging. Ensuring your content repository is easily accessible and searchable can be even more of a challenge.

In fact, sales reps spend on average 30 hours each month searching for and creating their own sales content (per RingDNA), which results in less time spent selling, more dispersion of non-Marketing-approved content, and an overall loss of credibility.

Marketers can reduce the dispersion of off-brand content and help their sales reps maximize selling time by housing their content in an effective and comprehensive content repository.

An effective content repository should…

  1. Seamlessly and efficiently store and integrate content. If your content is scattered throughout libraries, repositories, and sites, your sales reps will be hard-pressed to locate the specific pieces of collateral they need. The existence of multiple repositories increases the likelihood there are multiple versions of the same content floating around, which can lead to poor quality control and inconsistent messaging. On the other hand, having a single content repository or a way to search all repositories and sources simultaneously allows all users to access, update, and use what they need efficiently”.

How to Optimize Your Content Repository to Align Sales and Marketing

MarketingProfs

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