‘How To Target the Right Customers’ – ‘ReadWrite’
Stephen Moyers says, “Many companies have trouble matching fantastic campaign content with their target markets. The result is like a Hollywood flop: bad return on investment (ROI), criticism, and a hit to your brand. Without a deep understanding of your market, you can’t develop a strong marketing campaign.
Do you know what your average customer looks like? What he does on the weekends? What she reads about on social media? Do you know what they’ll likely order at Starbucks? These are the kinds of questions you should answer about your consumer base. Regardless of what you sell, high ROI starts with an effective audience targeting strategy“.
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