Kim Lachance Shandrw says, “If you’re reading this because your boss asked you to A/B test two versions of your company’s website and you have no clue what to do, it’s okay. Read on. Help is on the way.

Here goes. The first step is not to be daunted by the term itself. A/B testing, also often called bucket testing or split testing, is merely marketing jargon for testing one thing against another. In this case, we’re talking websites. However, A/B testing is also often used to weed out the best email marketing campaigns, ecommerce checkout pages and many other digital business entities and initiatives.

Secondly, take heart knowing that you’re not alone. You can bet someone somewhere at Google, Netflix, Facebook or Amazon — or, insert any other household-name Internet business or publisher here — is live A/B testing this or that URL on unsuspecting users right now“.

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

‘Entrepreneur’ Blog

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