Martin Beck says, “Like Snapchat and Twitter, Instagram is getting into the content curation game. On Saturday, Facebook’s visually oriented social network introduced a new way for people to follow major events, kicking off the effort on Halloween, the most Instagrammable of holidays.

If you opened the Instagram app in the US during the weekend, you were given the opportunity to “Watch Halloween’s Best Videos.” By tapping on the prompt, you were taken to a video-only feed created by Instagram’s community team. Within the feed, videos were displayed full-screen without the usual Instagram app trappings — the surrounding border, captions and like count“.

Instagram Has No Plans To Monetize New Video Streams For Major Events

Marketing Land

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