Martin Beck says, “Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms and the Instagram ads API in the next few weeks.

“By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return,” Instagram wrote in a blog post.

Launched in June, carousel ads offer advertisers the chance to create promoted posts with up with five images that people can swipe through. Notably, carousel ads were the first Instagram posts that included links that people could click or tap on to visit sites off Instagram“.

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads

Marketing Land

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