Punita Sabharwal says, “Nishant Rao, CEO, LinkedIn India, talks about the usefulness of LinkedIn for small business, and how one can build a business more robustly through this platform in an exclusive interaction withEntrepreneur.

How does LinkedIn find a ‘Make in India’ connect?

We make sure that right kind of skill matching is happening. There is a gap in manpower’s demand and supply. We need more manpower. As everybody is unique, and based on your strengths we could tell you what career path is suitable for you. That’s one aspect where LinkedIn can help Make in India. Digital part of Make in India is about helping companies hire marketing cell.

Digital to me gives you scale. So if we can help any of these companies whether it is from health care, manufacturing, engineering or services, to actually hire right talent, they get their marketing messages exactly out to right people. LinkedIn is the only platform where you know whom you are going to reach. It’s first party information being distributed“.

Link Building for Little Guys

‘Entrepreneur’ Blog

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