Andreas Wender says, “Apps are powerful, easy to learn and, thanks to the spread of mobile devices, wildly popular. But they come with downsides: to solve a complex task, users often have to switch between apps, even multiple times.

It doesn’t have to be this way—if we start looking at apps more as service providers.

The Apps Eco-System: Simple And Extensible

Apps are everywhere, on smartphones, tablets, TVs, set-top boxes and watches. We also see a rebirth of apps on desktops, where installable applications have been around for some time, of course. Something has changed there, though: a desktop app now has to meet the same expectations as apps on a smartphone, where they are all easy to find, buy, install and use“.

No More Isolation: Why Apps Cooperate More

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