Patricio Robles says, “For many retailers, Black Friday is a crucial shopping day that can make or break a year, so it’s inconceivable that a major retailer would choose to sit it out.

But one large American retailer has decided to do just that.

REI, which has over 140 stores, 11,000 employees and $2 billion in annual sales, created headlines by announcing that it will close its stores on Black Friday. In a letter posted to a campaign microsite, Jerry Stritzke, the company’s CEO, explained:

For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth”.

REI opts out of Black Friday, sort of

‘Econsultancy’ Blog

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