Patricio Robles says, “For publishers, few topics are as pressing as the rise of ad blockers.

And for good reason: ad blockers are disrupting publishers’ ability to monetize their content through the model that was largely responsible for fueling the rise of online publishing in the first place.

With the industry coming to grips with the fact that it messed up, publishers are increasingly asking: what can we do?

Here are seven ways publishers are addressing ad blockers…

Ignore it

While the statistics make it clear that the the use of ad blockers is now a mainstream phenomenon that can’t be ignored, it’s important to keep in mind that not all publishers are affected equally.

Some, by virtue of the nature of their audiences, are far less affected than others, and these publishers may find that addressing ad blocking is like taking medicine for an illness that they don’t have“.

Seven ways publishers are addressing ad blocking

‘Econsultancy’ Blog

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