‘Social monitoring & listening: What is it and do you need it?’ – ‘Econsultancy’ Blog
Evan Dunn says, “Social listening was once a novel technology, even as recently as two years ago.
Today, there are dozens of social listening and social monitoring software providers, each touting capabilities that vary wildly and generally sound like black-box, secret-sauce voodoo magic.
But once you understand the underlying framework behind each of these tools – data collection, normalization and natural language processing – it is surprisingly easy to distinguish between the value of different tools.
And from there, to embed them into strategies that drive marketing organizations further through research and analytics.
Social listening as a tool for data-driven growth
The most common question I get when talking with people about social listening is “What do I do with this data?”
The answer is:
- Understand your audience.
- Care for your audience”.
Social monitoring & listening: What is it and do you need it?
Comments are closed.
