‘A guide to maximizing the impact of internal linking’ – ‘Econsultancy’ Blog
Ben Davis says, “Let’s start with an internal link.
So, here’s why internal linking is important.
But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?
Keep a spreadsheet of your best content
There is an explicit reason for internal linking (to improve the UX for the user and allow content discovery) and an implicit reason (to get more of your website crawled, send more ranking signals to Google and place higher in search).
Both of these efforts are best served by knowing what your best content is. Econsultancy provides a good case study here.
I’ve been looking at Pi Datametrics which tracks top returning URLs for a whole bunch of search terms.
We’ve got so much content that for many topics, Google ‘isn’t sure’ what our best content is on certain terms. Consequently, top returning URLs switch fairly regularly“.
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