‘Don’t let site tags turn Black Friday into Blue Monday’ – ‘Econsultancy’ Blog
Paul Cook says, “It’s Black Friday, and you’re quietly confident. You’ve planned your marketing campaign in meticulous detail.
You’re expecting a lot of extra website traffic, but you’ve taken steps to make sure you can deal with it.
Your beautifully crafted home page and offer pages are as light as they possibly can be – images are fully optimised, and redundant content has been removed.
Your systems have also been thoroughly tested, and they should be able to cope with visitor numbers far in excess of your wildest hopes and expectations.
So when someone tells you your website is down, it comes as a shock.
Would-be customers are complaining. Your call centre can’t cope. All your plans are unravelling, and you want to know why“.
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