Jack Simpson says, “Last week I went into the belly of one the many beasts digital marketers attempt to navigate on a daily basis: Facebook. 

I was there to watch a presentation by two of Facebook’s product marketing managers, Jennifer Spies and Brendan Sullivan, on a new advertising platform called Slideshow.

It’s the social network’s latest attempt to target what it sees as the extremely lucrative emerging markets, and it will also be coming to Instagram at some point.

For anyone who vaguely follows social media news, it’s no secret that Facebook is increasingly trying to build a presence in these emerging markets: parts of Africa and South America, for example, where technology usage differs greatly from that in the developed world.

Its Internet.org project, though supposedly not a commercial venture, is a recent and very well publicised example of this“.

Facebook’s Slideshow ads: why the focus on emerging markets?

‘Econsultancy’ Blog

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