‘How to Convert Customers’ Passions Into Inspiring Content’ – Content Marketing Institute
Carla Johnson says, “Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates in a conservative industry.
Few brands have been household names as long as Western Union. Launched in 1851 as the New York & Mississippi Valley Printing Telegraph Company (the company changed its name to Western Union in 1856), the brand boasts an impressive list of “firsts”: the first transcontinental telegraph, first trans-Atlantic cable, the historic telegram that confirmed the Wright brothers’ first flight, and the world’s first commercial beam radio system.
Along the way, the telegraph company transformed into a leader in global payment services. Today Western Union’s portfolio of brands – including Vigo, Orlandi Valuta, Pago Facil, and Western Union Business Solutions payment services – provides consumers and businesses with fast, reliable, and convenient ways to send and receive money around the world“.
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