Brittany Leaning says, “Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you’re not careful.

Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?

*Record scratch* … hold the phone. Ads aren’t inbound … are they?

It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and customers and enhance your overall inbound marketing campaign“.

How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

HubSpot

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