‘Sometimes the No. 2 spot on Google can beat the top spot’ – Internet Retailer
Kat Fay says, “Videos, reviews or an author’s picture can drive clicks on search results, according to a study by Blue Nile Research.
Many retailers believe that showing up first in organic search results on Google and Bing is a guarantee of success. But lower positions often generate more clicks than the top spot, especially when the links include videos, pictures and reviews, according to a study from Blue Nile Research.
The study identifies the three most common forms of visual content that lead consumers to click:
- Star reviews of products, such as giving an item one to five stars
- An image of the article’s author
- A local map showing stores or other locations the consumer is seeking”.
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