Neil Patel says, “Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with visuals.

Visual content is the new black for content marketers. It’s crucial that we understand how to use visual content effectively, because the distribution of our content depends on it.

Listen to the numbers

I’ve loaded this article with specific techniques because that’s going to be the most helpful. But before we dive into technique, take a look at the numbers. How important, really, are images in content marketing?

Social media is saturated with images

Let’s take social media content for starters. A whopping 66% of all social media posts are or includes images. More than half of all Internet users have posted original video content or reposted visual content“.

Visual Content Strategy: The New ‘Black’ for Content Marketers

Content Marketing Institute

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