Jay Baer says, “Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Through a combination of thoughtful audience targeting andadvocate engagement, Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product.

With a blog that receives 30,000 unique visits each month and an initial snap that got 20,000 views overnight, she is working proof of the success potential within B2B social.

In This Episode

  • How a cross-functional approach to identifying and utilizing internal subject matter experts can lead to empowerment and enablement of your brand
  • Why engaging social media at every stage of the sales cycle turns everybody into brand advocates“.

Why a B2B Brand Is Experimenting With Snapchat

Jay Baer’s ‘Convince & Convert’ Blog

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