Sam Bahreini says, “It’s a sad reality that most employees don’t feel connected to their companies. One Gallup survey found that engaged workers compriseless than one-third of the workforce.

Related: 5 Ways to Strengthen Your Bond With Your Team

And a 2015 survey of nearly 900 employees found that 61 percent of them had considered looking for new jobs in the previous year. Of those, nearly 60 percent felt underappreciated for their efforts at the office.

These are pretty bleak numbers, and they have far-reaching consequences. Your customer-facing employees, after all, are some of your best word-of-mouth marketing machines. If they don’t feel invested in your company, they’ll likely send the wrong message — tanking your brand reputation in the process.

Time and again, you’ve heard that gathering real-time customer feedback is an effective way to keep your customers engaged and your marketing fresh“.

4 Reasons You Should Gather Employee Feedback to Boost Your Marketing

‘Entrepreneur’ Blog

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