Martin Beck says, “Facebook posted another expectations beating quarter, reporting $4.5 billion in revenue for the third quarter. That figure was a 41 percent increase from last year and $130 million more than analysts had expected. Earnings per share were 57 cents, excluding certain expenses, and also beat consensus expectations of 52 cents. It was the 14th consecutive quarter that the company exceeded Wall Street’s revenue predictions.

Most of the revenue came from advertising, which was $4.29 billion, an increase of 45 percent from last year at this time. And if not for foreign exchange headwinds, Facebook said its ad revenue would have grown at a 57 percent rate.

Mobile ads brought in 78 percent of ad revenue, up two percentage points from last quarter. Last year at this time, 66 percent of Facebook ad revenue came from mobile“.

Facebook Beats Estimates With $4.5 Billion Revenue, Now Has More Than A Billion Daily Active Users

Marketing Land

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