‘Startup CabinetM Unveils Its Directory of Marketing Tools’ – ‘Marketing Land’ Article
Barry Levine says, “When it comes to digital tools, marketers have an overabundance of several thousand choices.
To help navigate these possibilities, Boston-based CabinetM is today announcing its first product, a new platform of the same name.
The platform, still in beta, offers written profiles on about 3,500 tools in more than 450 categories, including “Advertising: Buying, Serving and Management” and “Content Marketing.” A search tool allows filtering by several parameters, such as install time or install complexity.
Co-founder and CEO Anita Brearton told me that, when she was running an e-commerce company called Fashion Plate, her marketing team realized “it wasn’t easy finding tools.” Marketers, she said, need a better way to find tools and technology, while tools vendors need better exposure to their potential buyers. Co-founder Sheryl Schultz is also a former marketer“.
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