Jeff Rajeck says, Facebook recently launched a new way to advertise: Lead Ads.

We’ve been trying them out as part of the promotion for an upcoming event, and this has revealed three things about the future of Facebook advertising.

I’ll go into that in more detail, but first a quick plug for the event in question.

Econsultancy is holding a roundtable for client-side marketers in Sydney and Melbourne this month on Behavioural Marketing. And for those who are in Sydney you can sign up here, for Melbourne sign up here.

Now, on with the post…

What are Lead Ads?

Lead Ads let you advertise your product, service, or event in the News Feed and capture information from potential customers right in Facebook“.

Three things that Lead Ads tell us about the future of Facebook advertising

‘Econsultancy’ Blog

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