‘What Twitter’s new Like button means for marketers’ – ‘Econsultancy’ Blog
Patricio Robles says, “Thanks to Facebook, the word ‘like’ has become an ubiquitous part of internet jargon.
Now, one of Facebook’s biggest social rivals has decided to piggyback on the word it made famous.
Yesterday, Twitter announced that it is replacing its ‘favorite’ button with a ‘like’ button. As part of the change, the star icon associated with favorites has been succeeded by a heart icon, just like on Facebook-owned social photo sharing app Instagram.
According to Twitter product manager Akarshan Kumar: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.”
The heart…is a universal symbol that resonates across languages, cultures, and time zones”.
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