‘10 Ways to Get Into Your Customers’ Heads Beyond Creating Buyer Personas’ – ‘Entrepreneur’ Blog

Aaron Agius says, “Exceptional insights create exceptional businesses. How exceptional? Let’s look at a real case study about what happens when you can read your customer’s minds: Let’s talk about Steve Jobs.

Jobs knew his customers well. He could anticipate their needs, exceed their expectations and secure their loyalty. But he didn’t always have this uncanny knack for reading his customer’s minds. For 30 years, he missed the mark. Apple II, Macintosh and PowerMac all suffered low market share throughout the 1990s.

Then he came upon the idea of creating a familiar product with a simple design, leading to deeper insights into what people really wanted. And this turned the tide for Apple. The company’s fortunes changed after a slew of inventions: the iMac, the iPod, the iPhone, the iPod Touch and the iPad“.

10 Ways to Get Into Your Customers’ Heads Beyond Creating Buyer Personas

‘Entrepreneur’ Blog