‘Buzzfeed: The art and science of social video’ – ‘Econsultancy’ Blog
Jack Simpson says, “On Tuesday I ventured into Google’s London office to hear a number of talks aboutonline video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).
One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success.
He also showed us the first Gif of the day, which went down a storm with us because we happen to be massive fans of those at Econsultancy“.
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