‘Facebook Is Now Serving 8 Billion Video Views A Day’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook’s video views continue to accelerate. As in pedal to the metal.
Facebook now sees an average of eight billion video views a day from 500 million people, CEO Mark Zuckerberg said during the company’s quarterly earnings call today. That’s double the four billion daily views Facebook announced in April and a good indication of just how much momentum the company is building with its video efforts.
Of course, some will still argue that Facebook’s view totals are suspect because Facebook plays video automatically in the News Feeds of its 1.55 billion users and counts a view if a video is seen for as short as three seconds, but that argument is losing strength. Clearly, people are watching a tremendous amount of Facebook video. At a minimum Facebook is generating 760 years of video watch time daily, as Josh Constine of TechCrunch estimates“.
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