Kelsey Libert says, “Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers.

Through our research on viral emotions, we’ve found that certain emotions are better than others at driving people to view and share content. In other words, creating the right emotional response is extremely important to getting your content widely shared. We found three emotional components were prevalent in the viral images shown to participants in our study.

1. Positive emotions are crucial for attracting views.

It’s not surprising that people want to share content that makes them feel good in hopes of passing along the emotional experience to other people. Our study showed a strong correlation between positive emotions and the number of initial views a viral image received. We found these 10 positive emotions were evoked most frequently“.

The Roadmap for Creating Share-Worthy Content with Massive Distribution

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