Martin BEck says, “Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally, was on how well Facebook is doing as a business, with its $4.5 billion in third quarter revenue, more than one billion daily users and eight billion daily video views attracting most of the attention.

But there was also plenty of interesting news for marketers and businesses who depend on Facebook to help fuel their growth. Here are four takeaways:

Instagram + Facebook = Unsurpassed Mobile Reach

COO Sheryl Sandberg emphasized that with Instagram ads now available to buy through Facebook self-service platforms, businesses have an excellent way to reach an audience that is increasingly a mobile one. Average American adults, Sandberg said, spend 25 percent of their media time on mobile devices, and 20 percent of that time is spent on either Facebook or Instagram“.

4 Big Marketing Takeaways From Facebook’s Earnings Call

Marketing Land

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