Lauren McKinney says, “We recently completed our 2015 email data quality trends research with 200+ research participants who came from a variety of company sizes and industries. The research study to took a comprehensive look at what poor email deliverability costs an organization, the challenges associated with email collection and email database maintenance, how companies track email marketing success, and different ways to improve subscriber interaction.

Last week we had three of our email industry experts discuss the research and share their insights on our “Email data quality research: Roundtable on industry trends” webinar.

The roundtable focused on four topics: 2015 email trends, common deliverability problems, customer email challenges and dealing with email data quality. Here are some of the key points that were discussed:

Over half of all customer interactions involve more than one channel or brand touch point.

Spencer Kollas, VP of Global Deliverability from Experian Marketing Services, discussed the significance of collecting accurate email data and challenges marketers face when it’s inaccurate“.

Deliverability impacts more than inability to communicate with subscribers

‘Experian Marketing Forward’ Blog

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