Kyla Cobb says, “One of the most useful tools in the marketer’s workshop is content marketing. If utilized well, this strategy can turn even casual site visitors into potential prospects. However, how do you ensure that the right content makes its way in front of the right audience? That was one of the challenges Stephen Bruner, Marketing Manager, Vertical Markets, Precor, faced when he and his team sought to overhaul Precor’s nurture strategy and email tools.

Precor is a manufacturer of fitness equipment and caters to a global audience. It’s also the second largest industry manufacturer in the United States. The brand is owned by the multi-million dollar company Amer Sports, which is based in Finland.

During his presentation at MarketingSherpa Email Summit 2015, Bruner presented on how he and his team combined the lead nurture cycle with the CRM“.

Lead Nurturing: Content-focused strategy leads to 74% lift in leads for Precor

MarketingExperiments Blog

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