Helen Southgate says, “We are all surrounded by importance of mobile use in today’s industry, it gets rammed down our throat at every opportunity!

Cross-device tracking is an important and crucial development to enable us to better understand customer behaviour.

This is particularly true when looking to assign a sale correctly to an affiliate in our channel and also to have the ability to view the value of a channel that works on a last-click-wins basis.

But in its current state, I have some concerns about how reliable it is, how it will stand up to tighter privacy regulations and what the return on investment for advertisers will be.

Firstly, let’s distinguish the difference between cross-device tracking and what I think it’s often confused with, device tracking“.

Cross-device tracking in the affiliate channel: Which method is best?

‘Econsultancy’ Blog

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