‘How to Optimize the Conversion Funnel for Online Sales’ – ‘Small Business Trends’
Larry Alton says, “Any business transaction depends on influencing customer decisions — which actually requires moving them through what’s called the conversion funnel (also called the sales funnel). This is one of the central concepts at the heart of any effective marketing campaign.
What Is the Conversion Funnel?
Think of the funnel as a way for you to visualize the flow of consumer conversions. It’s how businesses turn potential customers into paying ones — and it all depends on how you engage with them. By identifying each step of the process of conversion, you’ll give yourself the ability to take advantage of its full potential.
Whether you provide a service or sell a product, whether you manage an eCommerce company or a software development agency, optimizing the funnel is critical to your bottom line. According to HubSpot, 68 percent of businesses haven’t identified their funnel. If you haven’t, now is the time to start“.
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