Dan Newman says, “In marketing circles, the debate I hear most often is over the existence of email marketing’s pulse: Is it dead or alive?

To me, the answer is obvious. Email is definitely NOT dead, nor will it be anytime soon. But before I elaborate, let me this drop one telling statistic: More than 200 million emails are sent out every minute of the day. It’s a number that proves email is still a heavily used communication platform for consumers, brands and enterprise marketers. alike.

This isn’t the only piece of evidence that proves it’s too soon to contemplate the demise of email marketing. Consider the following stats: Seventy-two percent of U.S. adults say they prefer companies to communicate with them via email, and 91 percent say they’d like to receive promotional emails from companies they do business with. Meanwhile, 73 percent of companies agree email marketing is a core part of their business efforts, and 25 percent rate email as their top channel in terms of return on investment“.

Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business

‘Entrepreneur’ Blog

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