‘How to Create a Post-Lead Content Marketing Strategy’ – ‘MarketingProfs’ Blog
Chanin Ballance says, “The Montagues versus the Capulets, the Hatfields versus the McCoys… and, yes, adding Marketing versus Sales to the list of historical feuds seems appropriate.
On average, businesses with positive alignment between Marketing and Sales teams achieve 20% revenue growth per year, whereas enterprises with poor alignment experience a 4% revenue reduction, according to HubSpot.
So, how do we get this intra-departmental strife under control?
Marketers should embrace the lead handoff as the beginning of a new phase that requires its own content strategy focused on supporting Sales as it attempts to convert leads into customers.
By implementing a post-lead strategy, you can positively influence sales conversations and business outcomes. Supporting the sales team after the handoff creates a shift: The sales organization, overall, becomes more effective and ultimately sells more products or services“.
Comments are closed.
