Zak Stambor says, “A new Facebook report finds consumers are shopping across more channels and devices than ever. One of the social network’s executives says retailers are taking note.

This will likely be the most complicated holiday season yet for marketers. 59% of consumers plan to shop differently than they did a year ago, according toFacebook research released today, including 40% who say they plan to shop more online this year.

The research also finds 53% of consumers plan to shop across multiple channels and 37% plan to do most of their holiday shopping before Black Friday.

As the holiday shopping season changes, retail brands such as Macy’s Inc. and American Girl LLC are spreading out Facebook spending during the holidays, including starting their campaigns earlier than in years past“.

Marketers, get ready for the most complicated holiday season ever

Internet Retailer

Sharing is caring