‘Retailers’ holiday emails urge consumers to shop now’ – Internet Retailer
Zak Stambor says, “With 40% of consumers having already started their holiday shopping, the early rush of promotional messages makes sense, says one expert.
While many consumers have yet to put away their Halloween decorations, online retailers are wasting no time focusing shoppers’ attention on their holiday shopping lists.
Many retailers among the 100 large North American e-retailers Internet Retailer is analyzing as part of its ongoing coverage of the 2015 holiday season ramped up their holiday-centric email marketing campaigns this week.
That isn’t surprising given that roughly 40% of consumers planned to start their holiday shopping before Halloween, according to the National Retail Federation’s holiday shopping survey. If shoppers are already in the holiday shopping mindset, it would be foolish for retailers not to feature holiday-centric messages in emails, says Chad White, research director at email testing and analytics vendor Litmus“.
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