Geoff Weiss says, “There’s no doubt that online video viewership is exploding across popular platforms like Facebook, which reported 8 billion daily views in its latest earnings call, and Snapchat, which confirmed yesterday that it sees 6 billion video views every day.

And if these astronomic figures aren’t staggering enough on their own right, the speed at which they’re growing is more impressive still. For instance, Snapchat was reporting 4 billion daily views just last September, whereas Facebook said it had 4 billion views in April — meaning views jumped 50 percent in a matter of months.

But even though the space is ripe with growth (digital video advertising is expected to clock $7.4 billion in revenue this year, according to eMarketer), such towering metrics can be slightly misleading in terms of actual reach and monetization“.

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

‘Entrepreneur’ Blog

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