‘The road to CMO: 7 marketing experts on how they reached the C-suite’ – ‘Mashable’

Stephanie Walden says, “For marketing professionals, there’s no higher pinnacle than reaching the coveted status of CMO.

The chief marketing officer is responsible for multi-faceted aspects of an organization’s comprehensive marketing strategy, from data-driven analytics to rebrands to social media campaigns. It’s a challenging job, but one that can also be extremely rewarding.

Below, we spoke with seven CMOs in a wide range of industries about the individual roads that led them to the C-Suite, and asked their advice for others seeking a similar path.

1. Naomi Hirabayashi, CMO at DoSomething.org

Hirabayashi’s rise to CMO… Hirabayashi began her career in New York City as an agency coordinator for The Weather Channel. She quickly realized there was “a massive shift” taking place in traditional advertising, with social media sites like Twitter and Facebook beginning to take off in a big way. “I was starting my career in one of the most innovative cities in the world, yet no part of my role included digital. I wanted to change that,” she says”.

The road to CMO: 7 marketing experts on how they reached the C-suite