Ben Davis says, “Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion.

Here’s a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.

 Facebook local awareness ads are now customisable by location

Facebook has updated its local awareness ads so they can not only target nearby customers, but can deliver dynamic ad copy based on that location, too.

Here’s the update from Facebook.

New updates to local awareness ads allow businesses using Locations for Pages – a tool for connecting and managing business Pages with multiple store locations – to use information from each of their Pages to add dynamic ad copy, links and call-to-action buttons”.

Why Facebook could win the high street battle with Google

‘Econsultancy’ Blog

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