‘Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”’ – ‘MarketingExperiments’ Blog

Paul Cheney says, “At MarketingExperiments, we throw around a term a lot when we create content.

That term is “aha.”

I think it’s an extremely helpful term for marketers to understand and employ in their marketing.

But before I explain why it’s helpful, I want to first identify a serious problem in the world of marketing.

Often, even here at MarketingExperiments with our micro-yes inverted funnel, we are simply content to get a “yes” from our potential customers. A “yes” generally means a sale, a lead or a click, depending on where your realm of responsibility lies“.

Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”

MarketingExperiments Blog