Richard Marriott says, “Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.

Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.

Currently, YouTube is the third most-visited site on the internet, and the second biggest search engine on the web, with over 40m brand-related videos uploaded daily.

With this in mind, there has been a rise in the new influencer on the internet; the vlogger, with their power of persuasion on YouTube reaching more 18-24 year olds than any cable network shown on television.

What is key in the new found era of vloggers is the need to maintain a personalised and ‘real life’ relationship with viewers. The power to tailor their content has been a godsend when it comes to reaching their audience“.

YouTube strategy: Tips for building an audience & working with vloggers

‘Econsultancy’ Blog

Sharing is caring