Wesley Young says, “Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction came when Facebookannounced a couple of weeks ago that it is vastly expanding its search capabilities by providing search results from all two trillion public posts within its social media platform.

Although Facebook previously had a large search volume of 1.5 billion searches a day, those searches did not include results from posts outside of friends’ posts or Pages liked, even if a post was otherwise publicly visible.

The biggest impact seems to be in real-time news, where hot topics and trending stories that normally come up in a News Feed can be searched. Results will display stories from publishers and media outlets, public posts and any links to stories in those posts, as well as conversations from your friends about the story“.

6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate

Marketing Land