Shelley Kessler says, “As the holiday season gets underway, it’s quite clear that mobile will play a major role in the consumer experience this year.

For example, in our last Holiday Hot Sheet we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. And the number of mobile visits to retail sites is only expected to increase as we get closer to the holiday.

Email engagement via mobile is on the rise

Based on October 2015 mailings, we saw that 55 percent of email opens occurred on either mobile phones or tablets. This was an increase from 53 percent seen in October 2014. Multi-channel retailers had the highest percentage, with 63 percent of email opens occurring on either mobile phones or tablets“.

Email engagement is no exception to mobile rule this holiday

‘Experian Marketing Forward’ Blog

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