‘Four ways social data can be an extremely powerful ally’ – ‘Econsultancy’ Blog
Jack Simpson says, ““Change is around us.”
These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today.
He was specifically there to discuss the role that social data is increasingly playing indigital transformation, and what the opportunities are for brands.
Change is inevitable
“People see (change) as something scary,” Windels argues. “But the way people communicate has evolved“.
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