Tom Tate says, “It’s that time of year again. And for lots of small businesses, that means making sure your emails stand out in a crowded inbox. Whether you’re running a special promotion, or just want to send a little holiday cheer, don’t miss this lucrative opportunity to connect with your subscribers.

Here’s our checklist to make sure your next email campaign is holiday ready:

1. Check Your List… And Check It Twice

Let’s face it: It’s probably been awhile since the last time you’ve done some list cleanup. Before you start sending, take the time to remove subscribers who haven’t engaged with or opened your emails in a while. This will ensure that your emails make it to those who really want to read them. Your open rate will thank you.

2. Incentivize

Offering email subscribers a special gift or promo code is a great way to engage them during the holiday season. Your gift doesn’t have to have a cash value, either. Why not gift them your latest ebook or video course? Learn more about creating incentives people love”.

Getting Your Emails Ready for the Holidays

Aweber Blog

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