Ginny Marvin says, “Black Friday has begun looking more like “Cyber” Friday for many online retailers, according to new analysis from Criteo.

As mobile research and purchasing increased, retailers saw online sales on Black Friday nearly equal those of Cyber Monday last year.

“The path to purchase for today’s consumer has evolved and, as a result, people are doing a tremendous amount of online shopping across all devices on Black Friday,” said James Smith, EVP, Americas at Criteo. “Sales on mobile especially have hit record numbers, according to 2014 data.”

Mobile Sales Volume Higher On Black Friday Than On Cyber Monday

In fact, sales volumes from smartphones and tablets were 18 percent higher on Black Friday than on Cyber Monday among mass merchants in 2014. On Black Friday, 32 percent of e-commerce sales were made on a mobile device, compared to 24 percent on Cyber Monday“.

Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]

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