Amanda Stockwell says, “The code has been written. The domain name secured. The branding guidelines are finalized, and the content is approved. You’re ready to launch the client’s website.

However, there are a few things you should consider before pressing the “go live” button.

Testing a website is often overlooked in the mad rush to get a project out the door. It is perceived as either too expensive or too time consuming. But because your company’s website is one of the most important marketing tools available, it’s important that you conduct the proper tests that will dramatically improve the performance of your site before it’s even launched.

Website Launch Checklist: 3 Tests to Run Before You Go Live

Here are three tests that you can run on your website prior to launch that will help you ensure that your site meets your client’s and users’ expectations:

1) User Research

Before you take the first steps of designing the website, you need to understand and address the needs of your audience. What kind of experience are they looking for? What are they hoping to accomplish by coming to your site? There are two ways to do this: contextual inquiry and user interviews“.

3 Crucial Tests to Run Prior to Launching Your Website

HubSpot

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